Traka, a global provider of intelligent management solutions in key and equipment, has launched its first Experience Centres.
These are located in two strategic locations within the Asia Pacific, Middle East and Africa (APACMEA) division – Brisbane, in Australia and Johannesburg, in South Africa, the company said. The Centres will serve as an environment for technology partners, end-users and Traka employees to immerse, educate, empower and innovate through industry trends, best practices, and product updates.
Founded in 1995, Traka is a global provider of intelligent key management systems and lockers solutions to help customers secure, manage and audit the use of almost any physical asset, including premises, devices, secure areas, equipment, machinery and vehicles. The Centres will also serve as sandboxes to enable technology partners to create new technologies, develop new ideas and build new processes to add continued value, thereby empowering them to streamline efficiencies and save on costs, time and resources.
Jason Van der Meer, Technical Director, APACMEA, Traka, said: “We are very excited to officially open Traka’s first Experience Centres in two of our focus markets in the region. These hubs are the ideal environments for them to access the latest Traka technology and tools that would empower them to take that step further. We hope that the Centres become the heart of knowledge sharing, training, support and most importantly, collaboration among external and internal stakeholders.”
All visitors will be able to immerse themselves in Traka’s complete value proposition in the industry, as they will have full access to the company’s full suite of key and equipment management solutions. Within the Centres are also training facilities equipped with Traka’s innovative technologies to enable partners to create product prototypes and communicate with each other regardless of where they are around the world.
Collectively, these Centres will provide a bespoke environment for Traka to virtually showcase its best-in-class capability. Martin Woodhouse, Head OF APACMEA, Traka, said: “Traka is a business that continually invests in our people, our technologies, and our customers. In the near future, we plan on opening two more centres, in Singapore and the Middle East to further develop our support and education capability around Traka’s real value proposition.”
In Asia, Traka has seen a higher level of customer demand over the years in markets including South East Asia (SEA), Japan, Hong Kong, China, and India. With new projects coming up in Data Centres, Gaming, Critical Infrastructure and Government sectors, the new Experience Centres will enable better process efficiencies and shorter time to market, company officials said. In 2012, the company was acquired by ASSA ABLOY, a world leader in door locking solutions.