Axis Bank, India’s third-largest private sector bank has recently launched the #InnChoroSeSawadhaan film, a digital campaign on cyber awareness & fraud protection in partnership with the Gujarat Police.
The purpose of the campaign is to create awareness among people on the latest modus operandi adopted by fraudsters to digitally dupe people of their hard-earned money, the bank said.
The launch ceremony was attended by dignitaries from both Axis Bank and Gujarat Police Department. The Gujarat Police Department was represented by Sanjay Srivastava (IPS), Commissioner of Police, Ajay Chaudhary, JCP (Admin & Headquarter), Amit Vasava, DCP Cyber Crime, while Axis Bank was represented by Lalit Chopra, EVP & Regional Branch Banking Head West 2, Neepa Shah, VP & Cluster Head and Mili Singhal, VP & Business Head Salary West 2 along with Harsh Uprety and Prasanna Ramdas.
“At Axis Bank, we have always considered the safety and security of our customers as the utmost priority. As customer custodians, we believe that it is our duty to spread awareness and to ensure that they are not only cognizant of various types of online frauds but are also aware of several measures that can help prevent them from becoming victims of such fraud. We’re delighted to partner with the Gujarat Police Department to spread this message amongst the customers,” said Anoop Manohar, Chief Marketing Officer, Axis Bank.
India saw 83,638 cases of banking frauds in FY21, involving Rs 1.38 lakh crore. Of this, only Rs 1,031.31 crore has been recovered so far, as per the data provided by the RBI in response to a Right to Information (RTI) query filed by India Today.
According to reports there were 84,540 frauds which took place in FY20. The total amount involved was Rs 1.86 lakh crore, of which Rs 16,197 crore has been recovered.